Hyundai Capital America
Role: Lead Communications Designer
End-to-End Visual Execution | Workflow Innovation & Design Ops | Cross-Functional Collaboration | Asana Implementation & Training | Multi-Channel Campaign Support | Internal Comms Design Strategy | Stakeholder Engagement Alignment
Hyundai Capital America is the financial services provider for Hyundai, Kia, and Genesis in the U.S., with a strong focus on innovation and customer experience. The Corporate Culture team was tasked with strengthening employee engagement, evolving internal communications, and reinforcing the company’s core values across a growing, hybrid workforce. The goal was to create a more connected, purpose-driven culture that aligned with the organization’s strategic priorities and global brand.
The Opportunity
Hyundai Capital America faced the challenge of fostering a strong, unified corporate culture while managing a growing need for internal communications that resonated with employees across various departments. With limited design resources, there was a clear opportunity to elevate corporate culture through consistent, engaging visual communications. This required not only scaling creative output but also ensuring that internal communications supported employee engagement, alignment with company values, and smooth transitions during times of change, like the COVID-19 shift.
Creative Impact
As Lead Communications Designer, I elevated Hyundai Capital America’s brand presence by producing over 125 on-brand assets each month across digital, print, and social platforms. I led the development of engaging, illustrative, and animated content for social media, revitalizing digital storytelling and boosting platform engagement. Internally, I launched a streamlined creative request workflow using Asana, increasing production output by 20% and improving team transparency and collaboration. During the COVID-19 transition, I crafted clear, compassionate internal communication assets that supported remote and return-to-office efforts, earning recognition from the Korean Chamber of Commerce and reinforcing the brand’s commitment to employee well-being.
Better Together
Launched during the early stages of the COVID-19 pandemic, the "Better Together" campaign aimed to strengthen connection and morale as the organization transitioned to a remote work environment. Through two videos, we captured authentic stories of resilience, adaptability, and teamwork, showcasing how employees stayed united despite physical distance. The outcome was a renewed sense of community and a cultural foundation that helped shape Hyundai Capital America’s evolving work-from-home experience.
Some fun infographics
